Update: 26.02.2025
Last week: 7 week 2024 (10.02.2025 - 16.02.2025)
Last full month: January 2025
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | |||||||||
| WoW | 43 640 | 4.9% | 12.9% | -0.2 | 53 789 264 | 4.7% | 18.6% | -0.2 | 6.8% |
| MoM | 168 037 | -3.3% | 13.5% | -0.1 | 208 342 727 | -0.3% | 19.9% | -0.1 | -5.0% |
| YTD | 272 761 | -19.0% | 9.2% | 0.5 | 337 543 699 | 6.1% | 13.0% | 2.2 | -23.8% |
| MAT | 2 383 448 | -15.6% | 9.7% | 0.1 | 2 586 351 315 | 14.2% | 13.1% | 1.7 | -16.3% |
| KAPSIKAM | |||||||||
| WoW | 15 831 | 10.3% | 2.4% | 0.1 | 13 631 256 | 10.6% | 4.2% | 0.2 | 4.8% |
| MoM | 64 597 | -7.3% | 2.5% | -0.1 | 53 874 161 | -2.7% | 4.2% | -0.1 | -2.1% |
| YTD | 102 648 | -22.6% | 2.5% | -0.5 | 86 354 052 | 5.2% | 4.1% | -0.1 | -6.3% |
| MAT | 794 123 | -11.4% | 2.4% | 0 | 582 785 743 | 29.0% | 3.8% | 0.7 | -10.5% |
| VIPROSAL | |||||||||
| WoW | 10 658 | 10.6% | 1.6% | 0.1 | 8 531 637 | 10.8% | 2.5% | 0.1 | 4.9% |
| MoM | 40 693 | -5.2% | 1.5% | 0 | 31 717 365 | -3.9% | 2.4% | -0.1 | -2.3% |
| YTD | 65 911 | -36.8% | 1.5% | -0.7 | 51 795 840 | -11.3% | 2.4% | -0.5 | -6.6% |
| MAT | 584 261 | -28.4% | 1.7% | -0.4 | 398 669 770 | 18.3% | 2.5% | 0.2 | -10.6% |
| SULFARGIN | |||||||||
| WoW | 1 506 | -0.9% | 0.4% | 0 | 1 496 251 | 0.1% | 0.8% | 0 | 4.1% |
| MoM | 6 304 | 14.2% | 0.4% | 0.1 | 5 948 426 | 18.5% | 0.8% | 0.1 | -1.0% |
| YTD | 10 144 | -29.5% | 0.4% | -0.2 | 9 690 673 | -4.2% | 0.8% | -0.1 | 1.3% |
| MAT | 77 477 | -39.5% | 0.4% | -0.3 | 68 704 182 | -8.3% | 0.8% | -0.2 | 5.2% |
| APILAC | |||||||||
| WoW | 1 000 | -1.7% | 27.0% | -1.3 | 847 509 | -1.2% | 70.7% | -1.2 | 3.1% |
| MoM | 4 013 | 16.2% | 30.2% | 5.2 | 3 312 087 | 17.9% | 73.5% | 5.7 | -3.7% |
| YTD | 6 575 | -39.3% | 29.4% | -11.4 | 5 471 362 | -19.2% | 72.9% | -5.2 | -15.8% |
| MAT | 54 475 | -22.8% | 30.5% | -7.8 | 40 445 660 | 0.5% | 72.2% | -2.8 | -3.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 272 761 | -19.0% | 9.2% | 0.5 | 337 543 699 | 6.1% | 13.0% | 2.2 | -23.8% |
| KAPSIKAM | 102 648 | -22.6% | 2.5% | -0.5 | 86 354 052 | 5.2% | 4.1% | -0.1 | -6.3% |
| VIPROSAL | 65 911 | -36.8% | 1.5% | -0.7 | 51 795 840 | -11.3% | 2.4% | -0.5 | -6.6% |
| SULFARGIN | 10 144 | -29.5% | 0.4% | -0.2 | 9 690 673 | -4.2% | 0.8% | -0.1 | 1.3% |
| APILAC | 6 575 | -39.3% | 29.4% | -11.4 | 5 471 362 | -19.2% | 72.9% | -5.2 | -15.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 2 383 448 | -15.6% | 9.7% | 0.1 | 2 586 351 315 | 14.2% | 13.1% | 1.7 | -16.3% |
| KAPSIKAM | 794 123 | -11.4% | 2.4% | 0 | 582 785 743 | 29.0% | 3.8% | 0.7 | -10.5% |
| VIPROSAL | 584 261 | -28.4% | 1.7% | -0.4 | 398 669 770 | 18.3% | 2.5% | 0.2 | -10.6% |
| SULFARGIN | 77 477 | -39.5% | 0.4% | -0.3 | 68 704 182 | -8.3% | 0.8% | -0.2 | 5.2% |
| APILAC | 54 475 | -22.8% | 30.5% | -7.8 | 40 445 660 | 0.5% | 72.2% | -2.8 | -3.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 43 640 | 4.9% | 12.9% | -0.2 | 53 789 264 | 4.7% | 18.6% | -0.2 | 6.8% |
| KAPSIKAM | 15 831 | 10.3% | 2.4% | 0.1 | 13 631 256 | 10.6% | 4.2% | 0.2 | 4.8% |
| VIPROSAL | 10 658 | 10.6% | 1.6% | 0.1 | 8 531 637 | 10.8% | 2.5% | 0.1 | 4.9% |
| SULFARGIN | 1 506 | -0.9% | 0.4% | 0 | 1 496 251 | 0.1% | 0.8% | 0 | 4.1% |
| APILAC | 1 000 | -1.7% | 27.0% | -1.3 | 847 509 | -1.2% | 70.7% | -1.2 | 3.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 168 037 | -3.3% | 13.5% | -0.1 | 208 342 727 | -0.3% | 19.9% | -0.1 | -5.0% |
| KAPSIKAM | 64 597 | -7.3% | 2.5% | -0.1 | 53 874 161 | -2.7% | 4.2% | -0.1 | -2.1% |
| VIPROSAL | 40 693 | -5.2% | 1.5% | 0 | 31 717 365 | -3.9% | 2.4% | -0.1 | -2.3% |
| SULFARGIN | 6 304 | 14.2% | 0.4% | 0.1 | 5 948 426 | 18.5% | 0.8% | 0.1 | -1.0% |
| APILAC | 4 013 | 16.2% | 30.2% | 5.2 | 3 312 087 | 17.9% | 73.5% | 5.7 | -3.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs