BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	43 640	4.9%	12.9%	-0.2	53 789 264	4.7%	18.6%	-0.2	6.8%
MoM	168 037	-3.3%	13.5%	-0.1	208 342 727	-0.3%	19.9%	-0.1	-5.0%
YTD	272 761	-19.0%	9.2%	0.5	337 543 699	6.1%	13.0%	2.2	-23.8%
MAT	2 383 448	-15.6%	9.7%	0.1	2 586 351 315	14.2%	13.1%	1.7	-16.3%
KAPSIKAM
WoW	15 831	10.3%	2.4%	0.1	13 631 256	10.6%	4.2%	0.2	4.8%
MoM	64 597	-7.3%	2.5%	-0.1	53 874 161	-2.7%	4.2%	-0.1	-2.1%
YTD	102 648	-22.6%	2.5%	-0.5	86 354 052	5.2%	4.1%	-0.1	-6.3%
MAT	794 123	-11.4%	2.4%	0	582 785 743	29.0%	3.8%	0.7	-10.5%
VIPROSAL
WoW	10 658	10.6%	1.6%	0.1	8 531 637	10.8%	2.5%	0.1	4.9%
MoM	40 693	-5.2%	1.5%	0	31 717 365	-3.9%	2.4%	-0.1	-2.3%
YTD	65 911	-36.8%	1.5%	-0.7	51 795 840	-11.3%	2.4%	-0.5	-6.6%
MAT	584 261	-28.4%	1.7%	-0.4	398 669 770	18.3%	2.5%	0.2	-10.6%
SULFARGIN
WoW	1 506	-0.9%	0.4%	0	1 496 251	0.1%	0.8%	0	4.1%
MoM	6 304	14.2%	0.4%	0.1	5 948 426	18.5%	0.8%	0.1	-1.0%
YTD	10 144	-29.5%	0.4%	-0.2	9 690 673	-4.2%	0.8%	-0.1	1.3%
MAT	77 477	-39.5%	0.4%	-0.3	68 704 182	-8.3%	0.8%	-0.2	5.2%
APILAC
WoW	1 000	-1.7%	27.0%	-1.3	847 509	-1.2%	70.7%	-1.2	3.1%
MoM	4 013	16.2%	30.2%	5.2	3 312 087	17.9%	73.5%	5.7	-3.7%
YTD	6 575	-39.3%	29.4%	-11.4	5 471 362	-19.2%	72.9%	-5.2	-15.8%
MAT	54 475	-22.8%	30.5%	-7.8	40 445 660	0.5%	72.2%	-2.8	-3.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	272 761	-19.0%	9.2%	0.5	337 543 699	6.1%	13.0%	2.2	-23.8%
KAPSIKAM	102 648	-22.6%	2.5%	-0.5	86 354 052	5.2%	4.1%	-0.1	-6.3%
VIPROSAL	65 911	-36.8%	1.5%	-0.7	51 795 840	-11.3%	2.4%	-0.5	-6.6%
SULFARGIN	10 144	-29.5%	0.4%	-0.2	9 690 673	-4.2%	0.8%	-0.1	1.3%
APILAC	6 575	-39.3%	29.4%	-11.4	5 471 362	-19.2%	72.9%	-5.2	-15.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 383 448	-15.6%	9.7%	0.1	2 586 351 315	14.2%	13.1%	1.7	-16.3%
KAPSIKAM	794 123	-11.4%	2.4%	0	582 785 743	29.0%	3.8%	0.7	-10.5%
VIPROSAL	584 261	-28.4%	1.7%	-0.4	398 669 770	18.3%	2.5%	0.2	-10.6%
SULFARGIN	77 477	-39.5%	0.4%	-0.3	68 704 182	-8.3%	0.8%	-0.2	5.2%
APILAC	54 475	-22.8%	30.5%	-7.8	40 445 660	0.5%	72.2%	-2.8	-3.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	43 640	4.9%	12.9%	-0.2	53 789 264	4.7%	18.6%	-0.2	6.8%
KAPSIKAM	15 831	10.3%	2.4%	0.1	13 631 256	10.6%	4.2%	0.2	4.8%
VIPROSAL	10 658	10.6%	1.6%	0.1	8 531 637	10.8%	2.5%	0.1	4.9%
SULFARGIN	1 506	-0.9%	0.4%	0	1 496 251	0.1%	0.8%	0	4.1%
APILAC	1 000	-1.7%	27.0%	-1.3	847 509	-1.2%	70.7%	-1.2	3.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	168 037	-3.3%	13.5%	-0.1	208 342 727	-0.3%	19.9%	-0.1	-5.0%
KAPSIKAM	64 597	-7.3%	2.5%	-0.1	53 874 161	-2.7%	4.2%	-0.1	-2.1%
VIPROSAL	40 693	-5.2%	1.5%	0	31 717 365	-3.9%	2.4%	-0.1	-2.3%
SULFARGIN	6 304	14.2%	0.4%	0.1	5 948 426	18.5%	0.8%	0.1	-1.0%
APILAC	4 013	16.2%	30.2%	5.2	3 312 087	17.9%	73.5%	5.7	-3.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца