Update: 26.02.2025

Last week: 7 week 2024 (10.02.2025 - 16.02.2025)

Last full month: January 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 43 640 4.9% 12.9% -0.2 53 789 264 4.7% 18.6% -0.2 6.8%
MoM 168 037 -3.3% 13.5% -0.1 208 342 727 -0.3% 19.9% -0.1 -5.0%
YTD 272 761 -19.0% 9.2% 0.5 337 543 699 6.1% 13.0% 2.2 -23.8%
MAT 2 383 448 -15.6% 9.7% 0.1 2 586 351 315 14.2% 13.1% 1.7 -16.3%
KAPSIKAM
WoW 15 831 10.3% 2.4% 0.1 13 631 256 10.6% 4.2% 0.2 4.8%
MoM 64 597 -7.3% 2.5% -0.1 53 874 161 -2.7% 4.2% -0.1 -2.1%
YTD 102 648 -22.6% 2.5% -0.5 86 354 052 5.2% 4.1% -0.1 -6.3%
MAT 794 123 -11.4% 2.4% 0 582 785 743 29.0% 3.8% 0.7 -10.5%
VIPROSAL
WoW 10 658 10.6% 1.6% 0.1 8 531 637 10.8% 2.5% 0.1 4.9%
MoM 40 693 -5.2% 1.5% 0 31 717 365 -3.9% 2.4% -0.1 -2.3%
YTD 65 911 -36.8% 1.5% -0.7 51 795 840 -11.3% 2.4% -0.5 -6.6%
MAT 584 261 -28.4% 1.7% -0.4 398 669 770 18.3% 2.5% 0.2 -10.6%
SULFARGIN
WoW 1 506 -0.9% 0.4% 0 1 496 251 0.1% 0.8% 0 4.1%
MoM 6 304 14.2% 0.4% 0.1 5 948 426 18.5% 0.8% 0.1 -1.0%
YTD 10 144 -29.5% 0.4% -0.2 9 690 673 -4.2% 0.8% -0.1 1.3%
MAT 77 477 -39.5% 0.4% -0.3 68 704 182 -8.3% 0.8% -0.2 5.2%
APILAC
WoW 1 000 -1.7% 27.0% -1.3 847 509 -1.2% 70.7% -1.2 3.1%
MoM 4 013 16.2% 30.2% 5.2 3 312 087 17.9% 73.5% 5.7 -3.7%
YTD 6 575 -39.3% 29.4% -11.4 5 471 362 -19.2% 72.9% -5.2 -15.8%
MAT 54 475 -22.8% 30.5% -7.8 40 445 660 0.5% 72.2% -2.8 -3.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 272 761 -19.0% 9.2% 0.5 337 543 699 6.1% 13.0% 2.2 -23.8%
KAPSIKAM 102 648 -22.6% 2.5% -0.5 86 354 052 5.2% 4.1% -0.1 -6.3%
VIPROSAL 65 911 -36.8% 1.5% -0.7 51 795 840 -11.3% 2.4% -0.5 -6.6%
SULFARGIN 10 144 -29.5% 0.4% -0.2 9 690 673 -4.2% 0.8% -0.1 1.3%
APILAC 6 575 -39.3% 29.4% -11.4 5 471 362 -19.2% 72.9% -5.2 -15.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 383 448 -15.6% 9.7% 0.1 2 586 351 315 14.2% 13.1% 1.7 -16.3%
KAPSIKAM 794 123 -11.4% 2.4% 0 582 785 743 29.0% 3.8% 0.7 -10.5%
VIPROSAL 584 261 -28.4% 1.7% -0.4 398 669 770 18.3% 2.5% 0.2 -10.6%
SULFARGIN 77 477 -39.5% 0.4% -0.3 68 704 182 -8.3% 0.8% -0.2 5.2%
APILAC 54 475 -22.8% 30.5% -7.8 40 445 660 0.5% 72.2% -2.8 -3.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 43 640 4.9% 12.9% -0.2 53 789 264 4.7% 18.6% -0.2 6.8%
KAPSIKAM 15 831 10.3% 2.4% 0.1 13 631 256 10.6% 4.2% 0.2 4.8%
VIPROSAL 10 658 10.6% 1.6% 0.1 8 531 637 10.8% 2.5% 0.1 4.9%
SULFARGIN 1 506 -0.9% 0.4% 0 1 496 251 0.1% 0.8% 0 4.1%
APILAC 1 000 -1.7% 27.0% -1.3 847 509 -1.2% 70.7% -1.2 3.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 168 037 -3.3% 13.5% -0.1 208 342 727 -0.3% 19.9% -0.1 -5.0%
KAPSIKAM 64 597 -7.3% 2.5% -0.1 53 874 161 -2.7% 4.2% -0.1 -2.1%
VIPROSAL 40 693 -5.2% 1.5% 0 31 717 365 -3.9% 2.4% -0.1 -2.3%
SULFARGIN 6 304 14.2% 0.4% 0.1 5 948 426 18.5% 0.8% 0.1 -1.0%
APILAC 4 013 16.2% 30.2% 5.2 3 312 087 17.9% 73.5% 5.7 -3.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs